Rafiki Mwema

Brand Guidelines

The Rafiki Mwema brand includes the words, phrases, symbols, designs and other distinctive brand features associated with Rafiki Mwema (“Brand Assets”). Examples of our Brand Assets include the words “Rafiki Mwema” and our logos.

Rafiki Mwema encourages and supports other businesses, products and services that want to raise funds for Rafiki Mwema. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to Rafiki Mwema, and prevents consumer confusion.

If you don’t agree to these Brand Guidelines, you don’t have a right to, and shouldn’t, use the Brand Assets.

General Brand Guidelines


  • Use our Brand Assets to refer to Rafiki Mwema in any fundraising efforts you and/or your business undertakes.
  • Comply with our Logo Guidelines on the Brand Assets page.


  • Use the Brand Assets in a way that suggests or implies partnership with Rafiki Mwema if no previous arrangements have been made with Rafiki Mwema.
  • Modify or alter the Brand Assets.
  • Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
  • Present the Brand Assets in a way that makes them the most prominent or distinctive feature of your fundraising material.
  • Use the Brand Assets in merchandise without consulting Rafiki Mwema and gaining prior consent.
  • Assert rights over the Rafiki Mwema brand or Brand Assets, whether by domain name registration, trademark registration or anything else.
  • Use trademarks, domain names, logos or other content that imitate or could be confused with Rafiki Mwema.
  • Feature Rafiki Mwema on materials associated with sexually explicit content, unlawful activity or other materials that violate our Terms of Service and Acceptable Use Policy.

To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these Brand Guidelines regularly.

Rafiki Mwema

Vision Statement

It is Rafiki Mwema’s vision that through the repair of the physical and psychological damage inflicted on them, we can support our children to become emotionally connected, caring and empowered young people and adolescents and support our future men to break the cycle of abuse by becoming safe, loving, kind partners, fathers, uncles who respect our empowered young women.

Rafiki Mwema

Mission Statement

Rafiki Mwema are committed to understanding and repairing the intense trauma our children have experienced.

Through Dyadic Developmental Psychotherapy (DDP), a therapeutic parenting model, we help our children make sense of their past, train and develop our Kenyan staff to ensure our children receive the very best therapeutic care and support and educate the local communities, schools and government officials to understand the impact of childhood abuse.

We provide support and information of this specialised therapeutic model to service providers globally.

Rafiki Mwema Registered Charity